Martin
Shimmen – Licensed Business Coach – ActionCOACH
Business Coach and Entrepreneur, Martin
Shimmen has a passion for helping businesses thrive…
Martin
Shimmen has been coaching people to achieve their goals throughout
his 30 years of business experience. Working throughout the UK and
Europe he has a wealth of knowledge in sales, people management, marketing,
logistics and business development.
Martin has worked with a wide variety of businesses, ranging from small
owner operator to franchised dealers through to major multi-nationals,
giving him a full understanding of the issues facing many businesses
today.
Martin has always been interested in bringing out the best in people
and developed a love of coaching right from the start. With an enthusiastic,
enquiring and caring approach, Martin understands the importance of
accountability, responsibility, honesty, maturity and fun in business
relationships.
“It doesn’t seem to matter what type
of business or how successful the business, there seem to be three
main challenges facing the owners; freeing up their time (they always
seem to work long hours), building a stronger team and making more
money. My skill is helping the owner identify their particular challenges
and then putting the steps in place to help them achieve their personal
goals and dreams, holding them accountable and being there every
step of the way for them.”
Martin’s goal is to help small business owners, such as yourself,
spend less time working in your business and more time working on your
business. In the end, you'll be spending less total time working and
be making more money. I’d also like to help you put the FUN back
in your business and your life.
What clients are saying about Martin:-
“Your involvement has been a very positive experience for me personally
and has been immense value for my business, creating a structure of control
in all areas. Prior to working with Martin I rarely found time to work on strategic
planning that is so important to the growth of our company. The coaching process
and your personal motivation have been a real stimulus for us. I highly recommend
Martin and Action Coaching to any company that wants to get to a higher level.”
Tim Anders MD – Anders Heating Co Ltd
We have only been working with Martin for the past 4 months but over
this short period of time he has guided us to put the building blocks
in place to grow a really successful business. He has taught us to
set goals, build proper business plans and introduce comprehensive
systems that are essential for success.
We sat down with him 4 months ago and set our annual turnover targets
time, it is no coincidence that we have hit and increased our targets
month on month since Martin has been associated with us. A strong recommendation,
give Martin a call, what have you got to lose!!
Trevor Herbert, Director – Airedale FP Ltd
Martin Shimmen
01494 715608
Martinshimmen@actioncoach.com

“What’s a business coach and
why on earth would I need one?”
It’s a question I’m always being asked. It’s a fairly
new concept in business, but essentially, I do for business people
exactly the same thing as a sports coach does for sports people – help
them, and their businesses, reach maximum potential.
The second question I often get asked is, “but what could you
teach me about my business? I’ve been in business for years
and I’ve done well.” My reply: “Absolutely
nothing.” If you have built your business successfully then
you are unquestionably the expert in your field. There is nothing I
can teach you – about your business. What I can
do though is give you a completely objective view of your business,
work with you to enable you to tap into the knowledge and experience
gained from working with thousands of businesses, the knowledge of
what has really worked in those businesses and introduce you to a way
of thinking about your business that will change the way the you approach
things.
Let’s look at the sports analogy again. There is no denying
that double gold medal winner Kelly Holmes is an immensely talented
athlete. Would her raw talent alone have made her successful? Almost
certainly: yet it was Margo Jennings, her coach, who was able to recognise
the full extent of that potential, had the knowledge of how to tap
into it and had the skills to enable Kelly to realise her potential
to the full at the Athens’ Olympics!
It’s exactly the same in business. Many business owners have
made it on their own talent and are running profitable businesses as
a result. But the question is this: what is YOUR true potential and
that of YOUR business? That’s why business coaching is so important.
It’s the key that can unlock the potential in
both you and your business.
As a coach I don’t consult: I don’t tell you what to do;
I don’t do the work for you! By asking you questions and
drawing on your unique knowledge and skills, and mentoring you where
there are gaps, I will coach you to realise that potential,
giving you the knowledge, the tools, the vision, motivation to take
both you and your businesses to the next level, and to ultimately enjoy
the financial and lifestyle benefits that come with it.
How exactly? Well, most challenges in
business come down to just three areas - TIME, TEAM and MONEY.
Let’s look at TIME first. Do you work harder than any one else
in your business? We have a very specific definition of what
a business is, “a commercial profitable enterprise that works
without you.” The key is the last phrase… that works
without YOU. If you are your business’s greatest asset, the glue
that holds everything together, you don’t have a business – you
have a JOB. As a coach I can help you work on the aspects to get you
out of your job and give you your business. You might, of course, like
to start with having more time to spend with your family, on your hobbies,
pursue other interests or take a holiday……
Which leads me on to TEAM. In order for you to
have the time, you need to have the TEAM. Great teams don’t
just happen. We can work on how to recruit, build and motivate your
team. On how to ensure they give the best customer service - as good
as you could give - every time, all the time. Then the business can
work without you.
What about MONEY? Immensely important, of course,
and often the main reason for clients wanting to work with me. As
such, working on building the business profits is often the first
thing that I focus on when working with a new client. We’ll draw on strategies that have
been proven to be effective, and we’ll use these to unlock the
potential within YOUR business. We’ll focus on Sales, Marketing
and Advertising. I have the tools, knowledge and systems, and you,
as the expert in your business, will implement them and get your business
flying. Did you know, for example, that by working on five key areas
in your business and improving them by just 10%, you will improve your
profits by more than a 60%? What would a 60% increase in PROFITS mean
to you?
So now you know what I do as a coach.
The next question is what could we do together… your
success is my business!
Martin Shimmen is a licensed
ActionCOACH Business Coach. ActionCOACH is the World’s No.
1 Business Coaching Team with 900 coaches on 4 continents.
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