Martin Shimmen – Licensed Business Coach – ActionCOACH

Business Coach and Entrepreneur, Martin Shimmen has a passion for helping businesses thrive…

Martin Shimmen has been coaching people to achieve their goals throughout his 30 years of business experience. Working throughout the UK and Europe he has a wealth of knowledge in sales, people management, marketing, logistics and business development.
Martin has worked with a wide variety of businesses, ranging from small owner operator to franchised dealers through to major multi-nationals, giving him a full understanding of the issues facing many businesses today.

Martin has always been interested in bringing out the best in people and developed a love of coaching right from the start. With an enthusiastic, enquiring and caring approach, Martin understands the importance of accountability, responsibility, honesty, maturity and fun in business relationships.

“It doesn’t seem to matter what type of business or how successful the business, there seem to be three main challenges facing the owners; freeing up their time (they always seem to work long hours), building a stronger team and making more money. My skill is helping the owner identify their particular challenges and then putting the steps in place to help them achieve their personal goals and dreams, holding them accountable and being there every step of the way for them.”

Martin’s goal is to help small business owners, such as yourself, spend less time working in your business and more time working on your business. In the end, you'll be spending less total time working and be making more money. I’d also like to help you put the FUN back in your business and your life.

What clients are saying about Martin:-
“Your involvement has been a very positive experience for me personally and has been immense value for my business, creating a structure of control in all areas. Prior to working with Martin I rarely found time to work on strategic planning that is so important to the growth of our company. The coaching process and your personal motivation have been a real stimulus for us. I highly recommend Martin and Action Coaching to any company that wants to get to a higher level.”
Tim Anders MD – Anders Heating Co Ltd

We have only been working with Martin for the past 4 months but over this short period of time he has guided us to put the building blocks in place to grow a really successful business. He has taught us to set goals, build proper business plans and introduce comprehensive systems that are essential for success.
We sat down with him 4 months ago and set our annual turnover targets time, it is no coincidence that we have hit and increased our targets month on month since Martin has been associated with us. A strong recommendation, give Martin a call, what have you got to lose!!
Trevor Herbert, Director – Airedale FP Ltd

Martin Shimmen

01494 715608
Martinshimmen@actioncoach.com

 

“What’s a business coach and why on earth would I need one?”

It’s a question I’m always being asked. It’s a fairly new concept in business, but essentially, I do for business people exactly the same thing as a sports coach does for sports people – help them, and their businesses, reach maximum potential.

The second question I often get asked is, “but what could you teach me about my business?  I’ve been in business for years and I’ve done well.”  My reply: “Absolutely nothing.” If you have built your business successfully then you are unquestionably the expert in your field. There is nothing I can teach you – about your business.  What I can do though is give you a completely objective view of your business, work with you to enable you to tap into the knowledge and experience gained from working with thousands of businesses, the knowledge of what has really worked in those businesses and introduce you to a way of thinking about your business that will change the way the you approach things.

Let’s look at the sports analogy again. There is no denying that double gold medal winner Kelly Holmes is an immensely talented athlete. Would her raw talent alone have made her successful?  Almost certainly: yet it was Margo Jennings, her coach, who was able to recognise the full extent of that potential, had the knowledge of how to tap into it and had the skills to enable Kelly to realise her potential to the full at the Athens’ Olympics!

It’s exactly the same in business. Many business owners have made it on their own talent and are running profitable businesses as a result. But the question is this: what is YOUR true potential and that of YOUR business? That’s why business coaching is so important. It’s the key that can unlock the potential in both you and your business.

As a coach I don’t consult: I don’t tell you what to do; I don’t do the work for you!  By asking you questions and drawing on your unique knowledge and skills, and mentoring you where there are gaps, I will coach you to realise that potential, giving you the knowledge, the tools, the vision, motivation to take both you and your businesses to the next level, and to ultimately enjoy the financial and lifestyle benefits that come with it.

How exactly?  Well, most challenges in business come down to just three areas - TIME, TEAM and MONEY. 

Let’s look at TIME first. Do you work harder than any one else in your business?  We have a very specific definition of what a business is, “a commercial profitable enterprise that works without you.” The key is the last phrase… that works without YOU. If you are your business’s greatest asset, the glue that holds everything together, you don’t have a business – you have a JOB. As a coach I can help you work on the aspects to get you out of your job and give you your business. You might, of course, like to start with having more time to spend with your family, on your hobbies, pursue other interests or take a holiday……

Which leads me on to TEAM. In order for you to have the time, you need to have the TEAM. Great teams don’t just happen. We can work on how to recruit, build and motivate your team. On how to ensure they give the best customer service - as good as you could give - every time, all the time. Then the business can work without you.

What about MONEY? Immensely important, of course, and often the main reason for clients wanting to work with me. As such, working on building the business profits is often the first thing that I focus on when working with a new client. We’ll draw on strategies that have been proven to be effective, and we’ll use these to unlock the potential within YOUR business. We’ll focus on Sales, Marketing and Advertising. I have the tools, knowledge and systems, and you, as the expert in your business, will implement them and get your business flying. Did you know, for example, that by working on five key areas in your business and improving them by just 10%, you will improve your profits by more than a 60%? What would a 60% increase in PROFITS mean to you?

So now you know what I do as a coach.
The next question is what could we do together… your success is my business!

Martin Shimmen is a licensed ActionCOACH Business Coach. ActionCOACH is the World’s No. 1 Business Coaching Team with 900 coaches on 4 continents.

 

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